Category Archives: Observed Communications

Sad Clown – Happy Thoughts

#agreesharon

Life is filled with so many interesting moments that I decided to share a regular conversation starter around the more entertaining observations. What’cha think?

We interpret things as we see them framed—-Framed by our own minds.    
The sad clown, painted by a family friend,
 made its’ way to our wall many years ago. While a sad clown is often associated with anger or unhappiness, our clown painting makes us smile every time we look at it……..reminding us not to take everything so literally. Our sad clown makes us smile because:sad clown

  • The earth tone paint colors further complimented by the bronze frame color provides warmth and approach-ability.
  • In our heads we look at the painting and think of our dear friend who painted the picture.
  • Looking at the oxymoron presented by a sad clown, we say to ourselves: “What-up clown : where’s the smile?”

We interpret things as we see them framed—-framed by our own minds.

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How did you find that out?

B to B Marketers: do you spend as much time speaking with  your direct buyer audience as you do speaking with your distribution channels ? Remember the game of telephone where we would each take a turn whispering a message to someone else; how often was the last person in the chain able to duplicate the original message?

The importance of being in touch with the ultimate end user cannot be under-estimated. magnifying glass

Info is not Knowledge

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think. 

Listening to a panel discussion on Healthcare Consumerism, an audience member pointed out an age-old phrase that rang ever so true: Information is NOT Knowledge.

Information is only knowledge when it can be used in a productive, beneficial manner. Too much of the healthcare information that we are exposed to daily is written in lingo that few understand or that necessitates a glossary of words to explain.

We do this in almost every industry. Healthcare. Insurance. Retirement Plans. Nutritional Content.knowledge

What are you doing to ensure that the information that you acquire is turned into knowledge that can be used advantageously for yourself and those you care about?

Do you share information or knowledge with others?

Join the conversation……

Forgetfulness or a Senior Moment?

#agreesharon
Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.
Let me know what you think.

brain photo

Millennials call it forgetfulness or a memory lapse; Boomers call it a senior moment or a brain freeze. Source: AARP Research When boomers use these terms, are they subconsciously reinforcing out of date perceptions? #disruptaging

Ask Me What I REALLY Mean

#agreesharon
Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.
Let me know what you think.

Understanding the customer end goal vs. pushing your product and business interests. Check out the article  @DanielBurstein @MarketingSherpa

  • Customer-first means seeing that wanting a 1/4-inch hole – not the sameDrywall as a 1/4-inch drill
  • Customer-first means not confusing a type of shoe with a desire for shoes
  • Customer-first means having a liberal return policy —  customers will be grateful, not abusive of your good will

Are you confident that you were able to uncover an answer that reflects the source of the customer pain?

Red Light Green Light

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

It is that time of the year and NYC traffic congestion is everywhere; the traffic guards working extra hard to move the traffic in an orderly fashion. The following story represents a great glimpse into human behavior: WTF.

Imagine this scene: The traffic guard was directing cars with every ounce of her voice and gesturing hands. A traffic light was also available to guide the activity. So when the traffic light changed color and the guard kept moving cars forward in the direction of the red traffic light, confusion appeared and impatience erupted. The horns were pounded and the car windows opened as drivers yelled at the traffic guard who was not facilitating the traffic flow in keeping with the traffic light colors. For what seemed like forever, I watched the traffic guard in a pseudo-aerobic exercise dance as she persevered in maintaining the traffic flow as she saw fit.traffic-jam

And then, it became obvious! Twelve black Escalade vans appeared, driving in the same direction that she was indeed facilitating movement. There was logic to her actions and the override of the traffic light messaging. For a nanosecond, the car horns and driver obscenities subsided. WTF?

Was there a small smirk on the face of the traffic guard as the caravan came to a close and she turned her attention to traffic flow in the opposite direction?

How often do we assume that someone is doing something wrong or stupid because it breaks from what we expect to experience?

feedback

Not Yes. Not No.

#agreesharon
Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.
Let me know what you think.

Life is not always a yes or no decision. And, sometimes it is not even one of three-four specific choices. A multiple choice question forces your answer into a pre-determined category. Are you more comfortable with structured or unstructured types of answers?

What does that say about your thinking style? feedback