Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.
Let me know what you think.
Understanding the customer end goal vs. pushing your product and business interests. Check out the article @DanielBurstein @MarketingSherpa
- Customer-first means seeing that wanting a 1/4-inch hole – not the same as a 1/4-inch drill
- Customer-first means not confusing a type of shoe with a desire for shoes
- Customer-first means having a liberal return policy — customers will be grateful, not abusive of your good will
Are you confident that you were able to uncover an answer that reflects the source of the customer pain?