Monthly Archives: August 2016

Non-stop Tidbits

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

Learning something new every day does not change with age….that’s good to hear! Source: AARP Research #DisrutptAging

I recently started keeping notes on the new things that I observe during the day…..when you take the time to write it down………you realize how much you take for granted. So much activity! So many nuances.baby at mirror

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He can mix a great drink OR position you correctly on the X-ray machine

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

colorful puzzleThe age-old question of “What do I want to be when I grow up” is never easy to define….and I am always fascinated by the stories of those who truly changed the direction of their work, using skills in a completely different application.

I was recently making small talk with an X-ray technician. He told me about decades spent as a bartender and restaurant manager. Earlier days included time in the military.

It was humorous ….. and then the career links became oh so obvious: Helping others. Customer Service. Measuring items that come together within a followed formula. People-facing. Patience. Ability to handle emotionally charged environments.

When was the last time you used one of your skills in a completely unrelated situation?

puzzle coming togehter

The Oxymoron of HIPPA #agreesharon

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

       Let me know what you think.

doctor patient talkingOxymoron : You are sharing a semi-private hospital room with someone.

Are HIPPA policies enforceable? How?

If you were the one in the 2nd hospital bed, would you leave the room whenever your roommate has a conversation with a medical professional?

Would you tell your family and friends about the roommate’s situation?

 

Customer Experience? Customer Engagement? Just do it!

To positively experience something OR to engage with something:

Are they any different?

Speaking to another marketing-industry friend recently, we joked about the overuse of the words: customer engagement and customer experience. The word engagement implies a deeper connection with the customer although the two of us agreed that every experience can make a lasting impact on ones’ choices and impressions.

  • Just do it.
  • Make me buy your product.
  • Make me use your service.
  • Make me smile.
  • Make me say “Thank you so much for making this happen for me.”

Here are a few simple examples.

Walking back to the office one afternoon, I passed this Starbucks promotion. Looking to bring patrons back into the store for a mid-afternoon energy boost, the offer plays to one’s earlier purchase and reinforces Starbucks position as an all-day food source.  The price point for the treat equates to a chocolate bar. Having been in the store earlier in the day, you would know that the breakfast crowd paid 3-4 times that price. (And, to those snickering, let’s assume that the product freshness is intact.) starbucksMake me buy your product. 

Our family does not own a car and we become weekly rental customers during the summer. blue carFinding myself in Boston with a customer service problem involving a car picked up at the local Boston airport, I first called the Executive Member Customer Service center. Fail. Then I called our local rental site hoping that they would help. Fail. A direct FB message resolved the problem in one hour.
All four components of that experience made an impression on me.

Make me want to use your services.

This photo was taken at a marketing conference about a year ago. infographicThe artist was quick, creative and able to distill key points into a visually appropriate sequence. Looking at the info-graphic, like watching a twitter feed at a conference, served to reinforce my own learning while the visual format highlighted nuances in the presentation.

The multi-sensory experience made me smile. 

Walking around Manhattan during the bewitching hour of the mid-afternoon school dismissals, can be most entertaining. The other day, I literally stopped and turned around as I heard the voice of a very young child telling his mother that he splattered paint in class similar to the Jackson Pollack style of painting. It was not surprising when the child then went on to ask his mom about her email follow ups to confirm his weekly play dates.

As a mom, I was mighty impressed with the school’s ability to engage this very bright young child. I could almost hear the mom saying to herself:

“Thank you (school and teachers) for making this love of learning happen for my child.” 

Customer Experience. Customer Engagement. Whatever you call it. Just make it positively – memorable.

 

 

Originally posted for MENG on Feb 20. 2015: Customer Experience? Customer Engagement? Just Do It? http://ow.ly/JjYLb by @sharonlewisnyc [TODAY’S POST] #MENGonline #Marketing

I Went to School….#agreesharon

 

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

       Let me know what you think.

Pre-School_GraduationImagine you are having one of those exploratory networking conversations with someone….both participants have a solid 20 years of professional work experience. One person kicks off the introduction by saying: Let me tell you a little bit about myself. I went to school….

Really! With twenty years of work experience…why would you begin the conversation with your school history? Keep in mind: (1) We do not share an alma mata and (2) You did not recently acquire a new credential in your industry or in a new industry.

Why would someone set the tone with this introductory statement?

Encouraging or Discouraging??

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

With the Rio Olympic games in play, I found myself reading both current and historical articles about the event. Is the expression “You do not Win Silver….You Lose Gold” helpful to the competitive mindset or an insult to anyone other than he/she placing first?

medals

 

Have you made anyone feel that 2nd or 3rd place was not good enough? More importantly, did it provide any positive impact on the outcome?

Bubble in the Starched Shirt

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

Walking by one of the fancier, established NYC hotels, I watched the starched shirt doormen assisting the well-dressed and casually-dressed hotel guests alike. The doormen juggled their assistance with the luggage, the hailing of the taxis and the requests for directions with never-ending smiles and cool composure.

So it is not surprising when I took a moment to pause because out of the corner of my eye, I noticed one of the clean cut doorman having a moment of rest —- and blowing a big bubble gum bubble covering up the bottom quarter of his face. Really??!!! Not quite the class act hoped for by the hotel management.

little boy blowing a bubble

And a good reminder that we all sometimes do things that are best done when not in the public spotlight.

Lesson reiterated……Someone is Always Looking. LOL