A SMART SHOPPER ASKS QUESTIONS WITH A SMILE

A Smart Shopper Asks Questions with a Smile

Regardless of the huge holiday sales and the temporary staff that are in place to help us during this exceptionally busy time of year, the smart customer asks questions, and the smart customer service representative considers the best way to handle the inquiry themselves or to refer the request to a supervisor. Let me share three (3) great examples of this that took place over the past week:

Verizon Phones and RCN Internet Services: I am satisfied with the service delivery from both of these organizations. However I cannot forget the frustration and the hour plus of my time that it took to load my RCN email address onto my Verizon Android. I recently realized that emails going out from my RCN address on my smart phone device were identified as coming from “Me” vs. coming from Sharon Lewis. Upon calling Verizon Help Services I was told that we would have to un-install and then re-install the RCN internet provider services from my smart phone. … Not so fast. There must be an alternative way to do this.
• Imagine my relief when only 11 minutes later, I said “thank you and happy holidays” to the service rep who figured out how to fix the situation without uninstalling anything from my phone! All I had to do was “to ask” for another possible solution.

Bloomingdales: Finding the one shirt that you love at a ridiculously reasonable price in the wrong size is a frustration that we have all felt. No problem. I asked the sales associate to re-direct me to the rack where I originally found the shirt. When we reached location, it seemed that I had the only one. Again, no problem – can you do a store search to see if the item could be shipped from another location. “Oh no, she said. Much of the sales inventory is out on the floor in our store and we now charge $20 in shipping and handling fees”.
Really, I can’t remember the last time, I spent $20 to ship one small clothing item—in a non-rushed fashion—from any department store or on-line retailer.

Let me hold onto this shirt while I continue to look around the sales floor.
As I finished my shopping and went to the sales desk, I found myself working with a lovely sales associate who was very attentive and very ashamed by the way today’s consumers throw “fine clothing” around the racks. So, I said, any chance you can do a store look-up for me on this shirt. “Oh sure”, she said and proceeded to find four shirts (in my size) at a West Coast store. “I can have it shipped for you at no charge she said. And, if for some reason the inventory is not correct, we will reverse the transaction. So, let’s do the shirt process as a stand-alone transaction so that it is easier to reconcile your credit card bill. Now, that’s a pleasant service experience.

A visit with the Doctor Allen: I sat in the examining room reading a magazine when the doctor knocked on the door and came in for our appointment. As I started to explain my reason for the appointment, I said “would you like me to get on the examining table as I explain my concerns to you?”
• His response— “This appointment is about you. Whatever is most comfortable for you to be while you tell me about your pain.” Yup—I stopped mid-thought—thank you. That is really nice!!

A Smart Shopper Ask Questions with a Smile.

Can Diversity Practices be Self Defeating?

Complicated gender balance programs in the corporate setting can result in frustration for all involved. Consider the following:

  • There are only two genders, so you can’t have a diversity of them; your organization is either balanced or imbalanced.
  • Make sure targets are gender neutral and focused on balance, not women, For example: strive for a minimum of 35% (or 50%) of either gender at all levels across all functions. 
  • The HBR annual Global Gender balance Scorecard shows that 63% of the women sitting on Executive Committees of the top 100 US companies are in support functions, not P&L roles. This isn’t balance; it’s just Mad Men, repainted.

Check out the HBR blog post at http://bit.ly/ZvI6nv

A Reflection on Time Management and Productivity!

How much of our daily routine is spent being busy vs. being productive? We can  prioritize the tasks that need to be done for reasons that will impact us (personally or professionally). Let’s look at some of the boundaries that we can use to help ourselves stay focused. For example:

  • We are evolving into a nation of “Yes. Consider it Done”. This mind-set connotes confidence, customer service and productivity. Hmmm. Think about it—is yes always the right answer? Have you ever said yes before having an adequate understanding of the situation? Or, before double checking all of your calendars?
  • Control ensures Perfection – Delegation is a good and necessary skill set  Those who are unable to delegate are unable to trust.
  • Technology — We well know the double edge that today’s digital age delivers: Connectivity overload! We must remember that there are times when it makes sense to turn off the email and text messaging alerts that divert our attention.
  • Deadlines and Quotas — They can motivate us and they can trick us. Make sure those on your team understand these benchmarks. Use on-going progress reports amongst the team for a “reality check”.
  • Fear of Failure – Fear is the acronym for “False Evidence Appearing Real”

As Storm Sandy picks up wind, today, I have had the moment to reflect on the irony of the time traps that we live each day.

Oops, time to go  -:)

The Future of NYC–MAS Summit 2012

What a treat to be viewing a classic Central Park landscape and listening to thought leaders discuss the challenges and the opportunities for making our city more livable. On October 18, I attended the MAS NYC Summit 2012 held at the Allen room-Jazz at Lincoln center (www.mas.org). With a view of the Christopher Columbus installation, it was fitting that one of the speakers asked: “Will the Christopher Columbus living room serve as a prototype for the smaller NYC apt models being considered for future development? (Unlikely -) The annual MAS Survey on Livability in New York City was overall very positive: • 84% of New Yorkers are satisfied or very satisfied with their life in NYC. • Employment is the #1 overall threat to being able to live happily in NYC (reported by 22% of participants) • NYers recognize the importance of infrastructure and transportation improvements and are willing to tolerate short term inconveniences for the longer term benefits. Identifying with their local neighborhoods, it is not surprising that meaningful community engagement builds exponentially on both the creative solutions to today’s challenges and the support needed during the implementation of same. As conversation continued around the breadth of opportunities and critical planning needed to deliver smart and sustainable urban planning — the point was made that the current boondoggles affiliated with zoning, landmarks and ULURP — must be simplified. Today’s industries are filled with examples of industries that have streamlined their activities and approval processes using the efficiency and intelligence offered by today’s digital economy. While this conversation took place in the morning, I laughed when the afternoon conversation surrounding plans for East Midtown was emphasized as a long term plan necessitating some 20-30 years to complete! Hmmmm Innocuous comments that make for great cocktail party conversation included: • The projection of bridge tolls reaching the $25 mark in 2020. • In the quest for the creation of middle class jobs- what constitutes a good job? What jobs are more likely to create wealth for the individual and for the economy? Economic data highlighting the job growth in low skilled industries since September 2009 emphasized this point further. What can we learn from the positive evolution of the manufacturing job status in previous years which generated very positive economic activity? How can we maximize the melting pot of local area residents, technological advancements and changing consumer attitudes and behaviors for ourselves and for our children? • NYC has more students than the general Boston population. • Within 15 years, 20% of NYers will be 60-plus years of age, representing a bigger segment of the population than school aged children at that time. No discussion would be complete without addressing the role of the arts. Rich stories demonstrating how best to re-purpose space that is not maximized exemplifies the magic in smart alliances. Reasons for this vacant space range from the building use and design to the economic factors which present under-utilized real estate today. The best examples of the alliance with the arts community brought real time revenue for the artists and the landlords; other examples ensured local manufacturing opportunities. My day ended with one of the most exciting presentations: Grand Central Terminal-The Next 100 • With the facility soon to celebrate its’ 100th birthday and plans to rezone the district around the terminal offering a rare opportunity to change the City’s skyline, three prestigious architectural firms presented their vision for both GSC and the surrounding area. • All spoke to the need for an improved pedestrian experience; taking their visions both above ground and below ground. • The challenge in balancing private developer interests with urban interests, and consumer needs cannot be under-stated. • And, I learned a new phrase during this presentation: “making the urban fabric more permeable”. Here comes the Jetsons Age! Kudos to the MAS Summit team for a wonderful event—you mastered the content, the logistics and so much more. So much wonderful food for further thought and discussion! Join the discussion #SummitNYC

The Adoption of Bank Technology

Why would an organization that has spent years driving customers away from traditional brick and mortar facilities spend millions of dollars driving customers back into the branch storefront?

 Citibank recently opened a new branch in the Union Square geography of Manhattan. The branch is well located on a busy corner in the heart of Union Square. A large selection of transportation, arteries, leading retailers, a large Green Market and a “hip reputation” all contribute to the high store traffic that any retailer in this physical location should experience.

So here is where I find the paradox.

 Service providers are scrambling to embrace social media and use it to further drive brand activities (including sales). For years, banks have been directing customers outside of the traditional brick and mortar storefront and into telephone banking, online banking and most recently mobile banking. These activities were originally targeted to the “less profitable” customer. No more. Practically every activity that can be done on-line or through a Smartphone device has been simplified, de-mystified, made affordable and is now heavily promoted to every customer profile and segment.

 Why would an organization that has spent years driving customers away from traditional brick and mortar facilities spend millions of dollars driving customers back into the branch?

 Perhaps like the Apple stores, any opportunity to close the technology gap and to get customers using the technology more will eventually result in delivery channel optimization. It was fun too see the techniques that are being used in the new Citibank branch to drive branch traffic ….. And potentially technology use.

Accessibility: The corner site in bustling Union Square will drive foot traffic.

Appearance:  Citibank partnered with the Apple store architects to design the new branch.

The open concept of the branch design is inviting and appealing to the eye. The signage is simple and bold. Something about it says: “come on in and take a peek.”

Awareness: Citibank delivered an integrated communications strategy to increase awareness and further drive traffic and interest to the new location.

Compelling: Once you are inside the branch, many new “toys” await your perusal: 

  • The branch boasts no paper. No colorful paper collateral is found on the walls of this retailer. Interactive media walls display real time rates and product benefits. Touch the media wall—it’s like a big tablet screen. Feels like the iPad; looks like the iPad on hormones.
  • A media wall with a live chat screen ensures that you are never alone in the ATM vestibule—24/7. Hmmm, seems like most e-commerce sites offers me that same level of personal service. Okay, no need to fear the technology. A human is just behind the screen.
  • Can’t find an envelope to deposit your checks or cash into the ATM. No worries—enhanced image ATMs capture every detail. This is “green” and it is safer  —  remember when the cardinal rule was “no ATM cash deposits—- you will never win the argument with the bank if there is a discrepancy  “how much cash” was deposited in the ATM deposit envelope? No more.

Ease of Engagement: It is easy to do more than just take a peek….

  • The interactive media walls are large and they are installed at various heights. Adds a bit of fun and exercise to the experience.
  • Of course, if you prefer to speak to someone, staff is available to triage you to the right area. And, yes, it appeared that there were many areas for private customer meetings if such was of interest.
  • The wi-fi offering and comfortable seating area accommodates weary customers who are invited to sit down and relax at their friendly branch. (No, they do not serve Starbucks coffee)
  • And, a long counter filled with laptops seduces you to play games with very attractive prize options…… Just provide your contact information so that the bank marketing department can get back to you with more news, more games and more opportunities to feel comfortable with the Citibank brand. 

Citibank will have many opportunities to measure the customer response to this new branch design and customer service experience.  

 Good Luck to Citi on this new venture. 

Side Note

In the mid 1980s, I was involved in the approved business case that developed a branch in the Carnegie Hill section of Manhattan; at the time, a capital investment of that magnitude in that neighborhood was built with a “pioneering” attitude. However the design of the branch which included a pneumatic tube system for accepting customer deposits was leading edge. Customers could sit with an account officer and no-one had to leave their seat to complete the deposit or the withdrawal transaction. Amazing.

The business case for the new Union Square Citibank branch had to be a lot of work and a lot of fun to develop. A lot of fun!

 

ten easy steps

Isn’t it amazing how something that is supposed to be idiot-proof can stump those of above average intelligence? Setting up a blog site is both exciting and frustrating!

Ten Easy Steps made it sound so easy. But, alas, 5 hours later and with the assistance of two very smart, tech-savvy individuals…….my blog site still remains: A Work in Progress

Stay tuned. I am so excited to figure this out.