Category Archives: General Observations

Perspective On It’s Side

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

Perspective, defined as an attitude, a way of regarding something or a point of view.

For years, both business and psychology articles highlight the importance of looking at life through the eyes of another….stopping to consider the perspective of the customers, patients, clients, staff or any other constituents. And, as we know, doing this successfully leads to good personal relationships and good business outcomes.

Walking through an upscale department store, I took notice of a floral arrangement that put flowers on their side in very ordinary glass dishes. Such a simple example of displaying something familiar in a non-familiar manner to make people stop and take notice.

The presentation, at a main store entryway may well have been designed to create a subconscious influence of how people will shop.

flower side
When was the last time you turned something around, upside down, or inside out to allow for an alternative perspective? Try it today.

Puffery or Misleading #agreesharon

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

 Let me know what you think.

rose colored glassesPuffery – OK……Misleading statements – NOT OK

This proclamation came up in a recent business meeting. Unfortunately there was not enough time to discuss the specifics around the criteria for these two categories of information. Wikipedia defines puffery as a promotional statement that is subjective vs. objective in nature and as such….no “reasonable person” would take literally.

Hmmmm. Take a look at any recent newspaper, news feed, TV or radio commentary – How ya’doing differentiating fact from fiction these days? Puffery? Misleading statements?

As a reasonable person, where are you getting your information these days?share-twet-post

Let Me See What You Got

#agreesharon
Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.
Let me know what you think.

The power of suggestion is all around us.
In just a few city blocks, I took note of how many storefronts ensure that their services are out-front and easily visible for all to see. Playing with animals, casual dining or sit-down tablecloth dining – the experience is as much about the product as it is the ability to share it with others.doggie care

magnolia bakery

starbucksWhen was the last time you grabbed a cup of coffee or a snack because you walked by the storefront window, saw it and thought “Yeah, I would like one of those!”

 

The power of suggestion is all around us. What will you spontaneously pick up later today?

Customer Experience? Customer Engagement? Just do it!

To positively experience something OR to engage with something:

Are they any different?

Speaking to another marketing-industry friend recently, we joked about the overuse of the words: customer engagement and customer experience. The word engagement implies a deeper connection with the customer although the two of us agreed that every experience can make a lasting impact on ones’ choices and impressions.

  • Just do it.
  • Make me buy your product.
  • Make me use your service.
  • Make me smile.
  • Make me say “Thank you so much for making this happen for me.”

Here are a few simple examples.

Walking back to the office one afternoon, I passed this Starbucks promotion. Looking to bring patrons back into the store for a mid-afternoon energy boost, the offer plays to one’s earlier purchase and reinforces Starbucks position as an all-day food source.  The price point for the treat equates to a chocolate bar. Having been in the store earlier in the day, you would know that the breakfast crowd paid 3-4 times that price. (And, to those snickering, let’s assume that the product freshness is intact.) starbucksMake me buy your product. 

Our family does not own a car and we become weekly rental customers during the summer. blue carFinding myself in Boston with a customer service problem involving a car picked up at the local Boston airport, I first called the Executive Member Customer Service center. Fail. Then I called our local rental site hoping that they would help. Fail. A direct FB message resolved the problem in one hour.
All four components of that experience made an impression on me.

Make me want to use your services.

This photo was taken at a marketing conference about a year ago. infographicThe artist was quick, creative and able to distill key points into a visually appropriate sequence. Looking at the info-graphic, like watching a twitter feed at a conference, served to reinforce my own learning while the visual format highlighted nuances in the presentation.

The multi-sensory experience made me smile. 

Walking around Manhattan during the bewitching hour of the mid-afternoon school dismissals, can be most entertaining. The other day, I literally stopped and turned around as I heard the voice of a very young child telling his mother that he splattered paint in class similar to the Jackson Pollack style of painting. It was not surprising when the child then went on to ask his mom about her email follow ups to confirm his weekly play dates.

As a mom, I was mighty impressed with the school’s ability to engage this very bright young child. I could almost hear the mom saying to herself:

“Thank you (school and teachers) for making this love of learning happen for my child.” 

Customer Experience. Customer Engagement. Whatever you call it. Just make it positively – memorable.

 

 

Originally posted for MENG on Feb 20. 2015: Customer Experience? Customer Engagement? Just Do It? http://ow.ly/JjYLb by @sharonlewisnyc [TODAY’S POST] #MENGonline #Marketing

I Went to School….#agreesharon

 

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

       Let me know what you think.

Pre-School_GraduationImagine you are having one of those exploratory networking conversations with someone….both participants have a solid 20 years of professional work experience. One person kicks off the introduction by saying: Let me tell you a little bit about myself. I went to school….

Really! With twenty years of work experience…why would you begin the conversation with your school history? Keep in mind: (1) We do not share an alma mata and (2) You did not recently acquire a new credential in your industry or in a new industry.

Why would someone set the tone with this introductory statement?

Encouraging or Discouraging??

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

With the Rio Olympic games in play, I found myself reading both current and historical articles about the event. Is the expression “You do not Win Silver….You Lose Gold” helpful to the competitive mindset or an insult to anyone other than he/she placing first?

medals

 

Have you made anyone feel that 2nd or 3rd place was not good enough? More importantly, did it provide any positive impact on the outcome?

Bubble in the Starched Shirt

#agreesharon

Life is filled with so many interesting moments that I decided to create a weekly conversation starter around one of the more entertaining observations made during the previous week. Nothing too complicated — fun to see how people answer the question.

Let me know what you think.

Walking by one of the fancier, established NYC hotels, I watched the starched shirt doormen assisting the well-dressed and casually-dressed hotel guests alike. The doormen juggled their assistance with the luggage, the hailing of the taxis and the requests for directions with never-ending smiles and cool composure.

So it is not surprising when I took a moment to pause because out of the corner of my eye, I noticed one of the clean cut doorman having a moment of rest —- and blowing a big bubble gum bubble covering up the bottom quarter of his face. Really??!!! Not quite the class act hoped for by the hotel management.

little boy blowing a bubble

And a good reminder that we all sometimes do things that are best done when not in the public spotlight.

Lesson reiterated……Someone is Always Looking. LOL