Location. Location. Environment. Environment

Location. Location. Location. This has long-been the mantra in the real estate industry. I propose an extension of this mantra which says: Location. Location. Environment. Environment. The environment that you set up for your work, home, study and communications is as important as the physical location.

I recently learned of a wonderful woman who was looking to launch a think-tank for entrepreneurial start-ups. Her twist on the concept was great and I looked forward to getting the announcement details for the kick-off event. Her meet-up announcement drew a strong response. So why did so very few people show up to the meeting? The location, while conveniently located and free to the facilitator—-was to be held on the second floor conference room of a funeral parlor. Location and environment need to work together.

A recent retiree was excited to start taking classes at her local community center. She read the website and the catalog in detail and chose a selection of programs. Her first day of class, she noticed a sign on the building that she never took note of previously; it read: “Senior Center”. The woman felt horrible and while she knew that both the class and the other class participants were young and vibrant, she gets a knot in her stomach every time she enters the building and sees the words “senior center”. Nuances in one’s environment can make all the difference.

Years ago a decorator told me how they were asked to create a working space for a young student with ADD, poor grades and a frustrated attitude toward his school work. As the story was told, the decorator’s chest popped outward and his shoulders squared back—“I designed a working area for that student”, he said which “took that young man’s grades up to B+/A-. That marked an entirely different type of reward for the decorator who normally created beautiful entertaining spaces.

What do you do every day to create an environment that is creative to your own work and the comfort level of others? Here are a few more examples that I have found recently.

When you speak to your doctor, do they stand or sit so as to meet you at your eye level? They should; it creates an entirely different environment for your conversation.

When you meet someone in their offices, do they bring the conversation to the small work table in their office or move their chair around their desk so as to sit next to you while speaking? That desk creates an informal barrier.

Whenever I am in the elevator of an office building, I always look out into the offices of each floor that the elevator makes a stop. Today I watched as three people got out on the same floor and each employee passing by the reception desk took a piece of the fresh fruit sitting in the bowl on the reception table. What a nice way to tell someone: Good Morning; Take good care of yourself!.

And least, we forget the lighting, the flowers, the candles and the music which so distinctly add dimension to our environment.

Location. Location. Environment. Environment. Both are key criteria to making you, your family and your business team comfortable.